What is Influencer Marketing?

Rarely talked about but Influencer marketing is a type of social media marketing that uses endorsements and product mentions from Influencers. Influencers are individuals that have a dedicated social following on various social media platforms and are viewed as experts in their field or niche. Influencers using mentions and creatives to help build brand awareness with targeted audiences based on trust and credibility. Similar to affiliate marketing, Influencers receive a fee for product or service mentions, that translate into website sales traffic and sales conversions. Contact us if you would like to explore this marketing option for your business.